What started as an album sleeve design for The Cure’s album ‘Songs of a Lost World’, developed into an album campaign using The Cure’s old logo as a throwback and visual refresh. Using handmade stencils and scans to create a rough identity that could be utilized with guerilla marketing strategies. Graffiti serving as a vessel for a bold and adaptable copy and paste campaign, in your face and impossible to ignore. The drooping flag, a symbol of political pessimism, a reoccurring theme throughout the LP. The goal of the campaign, to incite curiosity and get The Cure back in peoples minds.